Belgium 
Is Picon still used as medicine?
Picon has no medicinal benefits. It's a flavorful companion for your beer, wine, or cocktail—adding a dash of personality, a fresh tasting twist. Enjoy Picon responsibly.
Is it ok to use Picon for cooking?
Like any spirit, Picon can be used for cooking. However, it is not the first use. To get the most out of the product, it is best served as an aperitif or cocktail.
How much does a bottle of Picon cost?
The recommended retail price for Picon is 11€ in France, and 14€ in Belgium.
Campari does not interfere with its customers’ unrestricted freedom to set prices to end consumers at all times.
Where is Picon available?
Picon is available in France, Belgium, Luxembourg and Switzerland, with availability varying by region and country. It can be found in both on-trade and off-trade distribution channels, offering a versatile choice for consumers whether they prefer enjoying it in local joints or purchasing it for personal use. Picon can be spotted on the shelves of top bars worldwide due to its iconic reputation, earning bartenders' respect and admiration.
What are the differences between Picon Bière, Picon à l’Orange, Picon Club and Picon Amer?
Picon Bière (also called Picon à l’Orange), Picon Club, and Picon Amer are different variants within the Picon range, each with its unique characteristics:
* Picon à l'Orange is only available in Belgium
** Picon Club is only available in France
*** Picon Amer can also be used with white wine as an uncomplicated aperitif like Picon Club but bitter and drier
In what format is Picon available?
• Picon Bière, bottle of 1L and 1,5L
• Picon à l’Orange, bottle of 0,70L and 1L
• Picon Club, bottle of 1L (France only)
• Picon Amer, bottle of 0,70L and 1L
What is the ABV in a Picon Bière the serve?
By following the recipe with 5cl of Picon Bière (or Picon à l’Orange) and 25cl of a premium lager beer at 5% ABV, the aperitif reaches an estimated 7.2% ABV.
What is the ABV in Picon?
• 18% ABV for Picon Bière and Picon à l’Orange
• 18% ABV for Picon Club (France only)
• 21% ABV for Picon Amer
What is Picon made of?
Picon is a liqueur with a well-preserved and secret recipe. It begins with the maceration of dried orange peels in neutral alcohol, followed by redistillation and infusion with botanical herbs such as Cinchona bark and dried Gentian roots. Finally, a hint of caramel is added, resulting in a perfect balance between bitterness and sweetness. This combination is the key to Picon's unmatched allure.
