Is Picon sustainable?
Picon, like other brands within the Campari Group portfolio, aligns and integrates with the Group's Sustainability agenda. In 2020, Campari Group formalized and disclosed its sustainability commitments in a roadmap, directing investments and efforts towards specific priorities in four key areas:
• Our People: Empowering diversity, equity, and inclusion through a dedicated framework.
• Our Responsible Practices: Raising awareness and educating key stakeholders, starting with Camparistas, bartenders, and consumers, about correct and responsible consumption. Also, emphasizing responsible communication of Campari Group products.
• The Environment: Prioritizing energy, water, and waste reduction and efficiency, aligning with the ambition to achieve net-zero emissions by 2050 or sooner.
• Community Projects: Committing to promote community projects, especially in the areas of education, culture, and work.
The Group's dedication to these areas demonstrates its commitment to sustainability and responsible business practices.
Is the Picon recipe vegan, vegetarian, halal, and/or kosher?
As a plant-based drink, Picon is a vegan and vegetarian drink. It is not halal nor kosher.
Where to store your bottle of Picon?
Before opening, Picon should be kept at ambient temperature, away from light. Once opened, the product should be refrigerated for a longer conservation. For its perfect serve, both the Picon bottle and the glass should be cold for maximum refreshment when combined with the beer.
What is Picon shelf life (best before date)? How long can I keep my bottle of Picon once opened?
As a liqueur, Picon does not have an expiration date. However, over time, it can lose taste quality. It is recommended to consume within 6 months following opening.
Where are the ingredients for Picon sourced?
Picon ingredients are sourced in Europe, mainly in France and Italy.
How is Picon produced?
Picon is a liqueur with a well-preserved and secret recipe. What can be revealed: It begins with the maceration of dried orange peels for 15 days in a hydro-alcoholic infusion. Then, during the subsequent distillation step, the heads and tails are removed to retain the most aromatic components. Concurrently, there's a maceration with dried roots of yellow Gentian and red Cinchona bark. Finally, a hint of caramel is added, resulting in a perfect balance between bitterness and sweetness. This combination is the key to Picon's unmatched allure.
Who is the horseman represented on the bottle?
The horseman represented on the label is Gaétan Picon, the creator of the recipe and brand. In North Africa in the 1830s, he returned to France and officially launched the liqueur under his name in 1837. The label and its illustration pay tribute to this tale of adventure and travel, enduring as a symbol bridging the past and the present.
When was Picon created and where?
Picon was officially created in 1837 in France by Gaétan Picon, even though its origins are older, and its roots extend beyond. Indeed, the concoction originated in Algeria, where Gaétan Picon, serving as an infantry horseman, applied his distillation to create the liqueur we now know as Picon. It was only upon his return in 1837 that he officially launched his liqueur and brand, simply naming them Picon.
Who created Picon?
Gaétan Picon created Picon. Born in Italy in 1809, this French entrepreneur was destined for a life of adventure, travel, and distillation from the start. After apprenticing as a distiller in Marseille, Toulon, and Aix-en-Provence, he embarked on a journey to Algeria as an infantry horseman. It was there that he distilled the unique liqueur we now know. Upon his return to France in 1837, he officially established the brand, naming it simply Picon, which would become a true icon within a few years.