Gaétan Picon. The adventurous distiller.
Gaétan Picon, the pioneer behind the renowned liqueur, was a Frenchman born in Italy in 1809. From the very start, his life was destined for great adventures, shaped by the art of distillation and the allure of exploration. Following his apprenticeship in Marseille, Toulon and Aix-en-Provence, he ventured into the world as an infantry horseman in North Africa.
Fueled by knowledge and camaraderie, Gaétan Picon gave life to an extraordinary bitter liqueur in 1837, now known as Picon. Distilled from dried oranges, dried Gentian roots, and Cinchona bark, masterfully blended with a hint of caramel, Picon quickly earned accolades from its friends who sensed its untapped potential, with its unique harmony of flavors and intense, unrivaled character.
THE RECIPE
Gaétan Picon creates the original recipe.
THE MEDAL
The liqueur earns a bronze medal at the London Universal Exhibition.
THE NAME
The first factory in Marseille marks the official naming of Amer Picon.
THE FAVORITE
Picon becomes the favorite aperitif of the French.
PICON CLUB
Launch of Picon Club.
THE
ANNIVERSARY
Picon celebrates its 175th anniversary.