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PICON Bière. the symbol of zesty simplicity*

Picon Bière, eponymous to the serve, is the perfect pick to mix with beer, an iconic match that enhances the drinking experience. A fresh tasting, straightforward aperitif— embodying simplicity in a world of extravagant and eye-catching concoctions.

PICON Bière tasting notes

look

Deep, dark brown with a hint of reddish hue.

scent

A burst of zest starts things off, revealing delightful, sweet orange peel notes and ending with a pleasant memory of Gentian roots.

taste

Orange zest and Gentian roots team up for a smooth and warming sip. Think bittersweet toffee, gentle Cinchona bark bitterness, and a round feel. The finish? A lingering bittersweet touch with a hint of sweet orange peel.
The perfect ending to this bitter orange aperitif.
Picon Bière ABV: 18%

Perfect serve: Picon Bière

Simply pour 5cl of Picon

Fill the glass with 25cl of a cold draught beer (lager works well, but any beer will do the trick

Allow a creamy foam to be formed

Squeeze a lemon peel on top to release essential oils

EXTRA TIPS

Use a bottle of chilled Picon drink and a super cold glass, preferably the new and unique Picon glass, designed to elevate the drinking experience, seamlessly blends the functionality of a beer glass with the elegance of a cocktail glass.

* “Picon Bière” is also known as “Picon à l’Orange” in certain markets

HOW TO DRINK PICON BIÈRE

What is Picon Bière? A vibrant blend of orange zest and aromatic plants gives birth to a distinctive, intense, and refreshing experience, perfect for accompanying moments of connection.

Picon Bière adds a touch of personality, a French touch to your aperitif moment. The ease of mixing it with beer makes it an ideal effortless choice. Infusing a zestful ambiance to life’s simple pleasures and moments.

Picon. Beer. And that’s it.

see the picon bière recipe

production

The exact recipe for Picon is a closely guarded secret and varies across the range. Without revealing this secret, Picon liqueur is crafted from selected orange peels distilled and combined with a blend of botanical herbs, including extracts of Cinchona bark and gentian. A touch of caramel is added, creating the perfect harmony between freshness and bitterness.

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